Marketing
How we helped LG Business Solutions secure 2m+ coverage views and…
Published
28/01/2026
Entering the fast-paced, fiercely competitive EV charging market as a new brand is no small feat. vaylens — a new software division of family-owned KOSTAL Group, born from the legacy of Compleo Charging Software — needed to build brand awareness in its native DACH region and break into the UK market.
Its hardware-independent EV charging software platform works with multiple manufacturers, enabling businesses to manage energy distribution, monitor charging station performance, and streamline billing. But before it could lead the market, it needed to be known in it.
3Thinkrs ran a cross-border PR and communications campaign across UK and DACH, working with vaylens’s corporate marketing team, UK sales team, and the EPOS Marketing team in Germany.
Our approach centred on three pillars: corporate storytelling to bring KOSTAL Group’s sustainability mission to life; news agenda alignment to insert vaylens’s perspective into breaking EV and energy stories; and vertical PR targeting automotive, energy, and technology media in both markets.
“We sought an agency network with deep knowledge of the evolving EV charging landscape, specifically a team who could tell our story internationally. 3THINKRS impressed us with their storytelling expertise and ability to quickly bring to life the impact vaylens could have on the EMEA market.
“Our international success relies on our ability to have a red-thread narrative that transcends boundaries and sectors, and this combined team brings just that – one team that ensured our core message was seamlessly delivered across regions, but with a local market flavour that connected to core audiences.”
We specialise in PR for tech companies, but that’s not all: our team has over 20 years’ experience supporting scale-ups, unicorns, and $billion-dollar organisations in sectors like finance, law, energy, infrastructure, and more.
How we helped LG Business Solutions secure 2m+ coverage views and…
