MAICON, the Marketing Artificial Intelligence Conference, is aimed at “marketing leaders and practitioners seeking to drive the next frontier of digital marketing transformation.” Now in its fourth year, the event’s goal is to help businesses unlock the efficiencies made possible by AI to leverage a competitive advantage. By doing so, it says, marketers’ time will be freed up to make their brands “more human”.
The programme is split between keynotes, workshops, breakouts, and networking. It features expert guests from brand, agency, educational, and legal backgrounds. Attendees range from managerial to directorial levels. And the content is designed to accommodate all levels of technical knowledge.