PRSA – the Public Relations Society of America – is the nation’s leading trade organisation for communications professionals. Its annual ICON event brings the community together to impart skills, tactics, and strategies to help overcome the challenges facing the industry. The goal here is to provide tangible, actionable learnings that delegates can use immediately to achieve their organisations’ goals.
The agenda’s extensive educational ‘tracks’ cover all aspects of marketing comms. Expert speakers range from nationally recognised journalists to brand leaders and academics. And there are exhibits and networking opportunities. For non-PRSA members, a year’s membership is included in the ticket price.