Sales Innovation Expo is pitched as “California’s leading sales event”, promising to provide “proactive sales professionals with the tips, tricks and techniques they need to transform themselves and their companies into the biggest names within the world of sales.” There is much on the agenda for CMOs and CEOs too, though, with an impressive speaker line-up from big brands, platforms, and agencies. 
The focus is on staying ahead of ‘the rest’ in an increasingly competitive sales environment. That means anything goes – from ‘big picture’ keynotes (e.g., ‘future proofing your marketing team’) to ‘in-the-weeds’ masterclasses (e.g., refining your sales deck). Plus, awards. And networking opportunities too. 

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