Adweek’s dedicated social media event is a three-day happening, focusing on one key theme each day. On day one, it’s ‘the world of Social Media 3.0’, and the convergence of creativity with tech. Day two is concerned with ‘connecting with growing communities’. And day three will discuss ‘the next frontier’: harnessing social media to establish lasting brand influence and impact.
The agenda features a host of expert speaker sessions – not only from big brands and thought leaders, but the social media platforms themselves. It promises marketers the opportunity to “decode the new rules of engagement”, and gain “insights and strategies for brand-building in a new era”.