B2B Marketing is a go-to resource for B2B marketers worldwide, providing training, resources, and – of course – events. The Global ABM Conference is among its newest offerings, highlighting the growing importance of account-based strategies in B2B. The one-day happening welcomes 500 marketers for a case-study rich agenda, promising a deeper understanding of ABM – not only in theory but practice too.
50+ expert speakers will lead sessions across three stages, catering for delegates at all points in their ABM journey. Focus topics include: sales alignment and enablement, customer insight and experience, and content and creativity. And ABM innovators are on hand to field questions in dedicated workshops. 


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