Fresh Ink

🍀 Happy St. Patrick’s Day! 🍀  

The Irish advertising industry seems to have found its shamrock, as total online spend is predicted to increase by 6.1 per cent this year.  

Social media discussion is moving to messaging – but watch out, it might skew your metrics.  

And Meta is taking advantage of the social media chaos and plans on launching a new app.  

Find out more here in Fresh Ink. 👇 

Not-So-Social Media 

Social media discussion is moving to messaging – but watch out – it might skew your metrics. Although social feeds are still solid options for reaching an audience, interaction is now happening in private DMs. Brands looking to heighten engagement may need to consider new ways of connecting with their audience – and measuring it.  

Social Media Today – More Social Media Discussion is Moving to Messaging, Which is Important for Marketers to Note 

Misinform-AI-tion 

ChatGPT’s first test as a journalist, revealed the program was able to write a coherent article. But upon further inspection, it was found to be full of inaccuracies. The lack of transparency about its sources threatens traffic for publishers – and raises concerns about misinformation. The AI bot is not coming for journalists’ jobs – at least not yet. 

Press Gazette – Journalists: ChatGPT is coming for your jobs (but not in the way you might think) 

Omnipresent Omnichannel  

The B2B buying experience is set for a revolution. More emphasis is being placed on digital integration – 67% of B2B buyers want to conduct their online buying via an avatar in the metaverse, while 71% want the benefits of both physical and digital ordering platforms. To be successful, investing in an omnichannel, innovative shopping experience is the way forward. 

Marketing Tech – More than two thirds of B2B buyers want to buy via an avatar in the metaverse 

Pot of Gold  

The Irish advertising industry seems to have found its pot of gold as total online spend is predicted to increase by 6.1 per cent this year to €859.9 million. Meta will continue to dominate, but TikTok and the potential launch of Amazon.ie are trends to watch. How St Patrick’s Day will contribute to this gold rush remains to be seen.  

Irish Times – Irish advertising market set to ‘grow almost 4% this year’ 

Mega Meta  

As Twitter struggles to hold on to its advertising base, Meta is taking advantage of the chaos and is planning on launching a new social media app, where users will be able to share real-time text updates. If this new app overtakes Twitter and Mastodon, what will Meta’s dominance over social media mean for the world?  

Reuters – Meta exploring plans for Twitter rival   

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