Fresh Ink
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
Positioning a B2B brand for growth takes distinctiveness in the marketplace and a proposition that stays relevant over time. At 3Thinkrs, our creative strategists and messaging experts’ discipline is to distil brands down to that unique essence. We then embed those qualities into rational reasoning and emotive storytelling – the ‘heads and hearts’ signals that compel prospects to recall and buy.
Sustaining brand equity starts with understanding how it is perceived today. Often, that means taking cues from customer, prospect, and sales team feedback, to gauge how well existing marketing campaigns and messages are resonating. Then, it requires an external lens – building on what works now to shape new brand experiences that will delight customers and prospects.
We start by pressure-testing your current brand story, cross-referencing it against competitors’ narratives and the most frequently used queries on traditional and AI search. From there, we distill your true point of difference into a clear narrative: what you stood for, why it matters now, and why you win. Finally, we deliver a brand messaging framework that crosses PR, marketing, and sales – ensuring your narrative moves demand, conversations and revenue.
Shaping a growth-focused brand narrative takes strategic clarity and emotional sensitivity. 3Thinkrs’ discipline is to refine a brand’s essence into the most crisp, compelling B2B messaging possible – making its distinctive point of difference radiate in even the most densely crowded of markets.
At 3Thinkrs, we think of brand narratives in blocks. At the center, there is one clear strategic story. Then, around it, sit modular messages – linked to the core but refined by different entry points, like audience, channel, and moments in the buyer journey. Messages for marketers’ use are aimed at driving relevance and demand. For sales teams, it’s about framing value and urgency. And for PR, the goal is shaping perception and credibility.
We start by pressure-testing your current brand story, cross-referencing it against competitors’ narratives and the most frequently used queries on traditional and AI search. From there, we distill your true point of difference into a clear narrative: what you stood for, why it matters now, and why you win. Finally, we deliver a brand messaging framework that crosses PR, marketing, and sales – ensuring your narrative moves demand, conversations and revenue.
At 3Thinkrs, we believe the best way to showcase innovation is to identify the whitespace that a brand is uniquely placed to own. We collaborate with your team to develop compelling product narratives, value propositions, proof points, and competitive differentiation, all aligned to that area of unclaimed opportunity. Then we deliver messaging designed to feed both marketing and pipeline.
We start with language that speaks to CEOs, leaning into commercial outcomes. Then we distil complex features into crisp proof points, anchoring every message in real-world impact, performance, scalability, risk reduction, ROI.
3Thinkrs offers share-of-voice measurement and share-of-AI-search measurement. These metrics enable us to report on how well our clients’ messages are landing in the media and in AI queries, compared to their competitors. And it means we can gauge what marketing material is surfacing in AI recommendations.
3Thinkrs’ approach to brand campaigns is focused on audience attention and action, not just reach. We start by identifying a clear, provocative insight, rooted in data and buyer behavior, that challenges industry norms. Then, we build a bold campaign narrative, designed to resonate emotionally and consistently across every channel.
At 3Thinkrs, we believe campaigns should be designed with outcomes in mind, not just outputs. That means creative content that grabs headlines, but also sparks sales conversations and moves buyers down the funnel. By aligning message, channel, and call-to-action, we ensure every impression can become an opportunity – and that every story compounds your influence, not just your reach.
Perception shifts when your brand starts being talked about differently – in boardrooms, in the press, and in buying conversations. We track both the qualitative (sentiment, stakeholder feedback, analyst mentions) and the quantitative (brand lift, share of voice, inbound leads, sales velocity). The goal: to prove the campaign didn’t just make noise but changed perceptions and powered growth.
3Thinkrs works with some of the most notable B2B brands in the industry, helping them to lead the conversation and disrupt the status quo. We advise scale-ups, unicorns, and billion-dollar tech brands in sectors like AI, data, cybersecurity, energy, telecoms, finance, law, and infrastructure. Check out our case studies for examples of 3Thinkrs’ wide-ranging work.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
How we helped Big Sky Studios pivot its proposition from photography venue to full-service agency.
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