Thinkrs & Inkrs Academy

Virtual training sessions to help upskill the next generation of communicators.

Welcome to our free, open-source training programme for anyone in – or looking to join – the communications industry. This cross-agency collaboration is led by 3THINKRS, alongside Axicom, Fight or Flight, and other industry friends, working together to upskill the next generation of communicators.

Sorry – Thinkrs & Inkrs Academy is now closed for 2025…

But don’t worry if you missed the live sessions: we can send you a copy of our report, which rounds up all the top takeaways – just get in touch.

Huge thanks to everyone who helped to make this year’s Academy such a success.

And watch this space – Thinkrs & Inkrs Academy will return!

What happened in Thinkrs & Inkrs Academy 2025

Client Service Supremo (for AMs)

SPEAKER: Becca Ross, 3THINKRS

DATE: 03/03/2025 TIME: 4pm GMT

REGISTRATION FORM:

    * Mandatory fields






    Thank you for your registration. You will receive an invitation to our session by email.
    See you soon!

    Social Media Success (for AMs and AEs)

    SPEAKER: Yla O'Riordan, Shiny

    DATE: 06/03/2025 TIME: 4pm GMT

    REGISTRATION FORM:

      * Mandatory fields






      Thank you for your registration. You will receive an invitation to our session by email.
      See you soon!

      Building the Ultimate Media Lists and Who to Target (for AEs)

      SPEAKER: Sarah Mir, Fight or Flight

      DATE: 11/03/2025 TIME: 4pm GMT

      REGISTRATION FORM:

        * Mandatory fields






        Thank you for your registration. You will receive an invitation to our session by email.
        See you soon!

        Positioning Brands for Kick-Arse Creative (for AMs)

        SPEAKER: Daniel Cohen, Sentient

        DATE: 13/03/2025 TIME: 2pm GMT

        REGISTRATION FORM:

          * Mandatory fields






          Thank you for your registration. You will receive an invitation to our session by email.
          See you soon!

          Broadcast Media Pitching: Dos and Don'ts (for AEs)

          SPEAKER: Jamie McNicholas, Fight or Flight

          DATE: 19/03/2025 TIME: 4pm GMT

          REGISTRATION FORM:

            * Mandatory fields






            Thank you for your registration. You will receive an invitation to our session by email.
            See you soon!

            Media Briefings: Briefing Book, Hosting, and Communicating (for AEs)

            SPEAKER: Beth Coombes, 3THINKRS

            DATE: 24/03/2025 TIME: 4pm GMT

            REGISTRATION FORM:

              * Mandatory fields






              Thank you for your registration. You will receive an invitation to our session by email.
              See you soon!

              Reputation Protection: Client Comms (for AMs)

              SPEAKER: Becca Ross, 3THINKRS

              DATE: 01/04/2025 TIME: 4pm BST

              REGISTRATION FORM:

                * Mandatory fields






                Thank you for your registration. You will receive an invitation to our session by email.
                See you soon!

                Data Driven Storytelling (for AMs and AEs)

                SPEAKER: Oliver Smith, 3THINKRS

                DATE: 03/04/2025 TIME: 4pm BST

                REGISTRATION FORM:

                  * Mandatory fields






                  Thank you for your registration. You will receive an invitation to our session by email.
                  See you soon!

                  Pitching to Win: Pro Tips for Selling in a Story (for AEs)

                  SPEAKER: Lauren Phillipou, Axicom

                  DATE: 10/04/2025 TIME: 4pm BST

                  REGISTRATION FORM:

                    * Mandatory fields






                    Thank you for your registration. You will receive an invitation to our session by email.
                    See you soon!

                    Energy & Performance: Managing Energy & Finding your Optimal Performance (for AMs and AEs)

                    SPEAKER: Rachael Mackenzie, WorkAthlete

                    DATE: 16/04/2025 TIME: 4pm BST

                    REGISTRATION FORM:

                      * Mandatory fields






                      Thank you for your registration. You will receive an invitation to our session by email.
                      See you soon!

                      Newsjacking (for AMs and AEs)

                      SPEAKER: Ruth Jones, 3THINKRS

                      DATE: 04/03/2025 TIME: 4pm GMT

                      REGISTRATION FORM:

                        * Mandatory fields






                        Thank you for your registration. You will receive an invitation to our session by email.
                        See you soon!

                        Building Journalist Relationships 101 (for AEs)

                        SPEAKER: Imran Ariff, Fight or Flight

                        DATE: 07/03/2025 TIME: 4pm GMT

                        REGISTRATION FORM:

                          * Mandatory fields






                          Thank you for your registration. You will receive an invitation to our session by email.
                          See you soon!

                          Funding Round Stories 101 (for AMs and AEs)

                          SPEAKER: Stephanie Crisp, Fight or Flight

                          DATE: 12/03/2025 TIME: 4pm GMT

                          REGISTRATION FORM:

                            * Mandatory fields






                            Thank you for your registration. You will receive an invitation to our session by email.
                            See you soon!

                            Creating Content Briefs (for AMs)

                            SPEAKER: Oliver Smith, 3THINKRS

                            DATE: 18/03/2025 TIME: 4pm GMT

                            REGISTRATION FORM:

                              * Mandatory fields






                              Thank you for your registration. You will receive an invitation to our session by email.
                              See you soon!

                              Crisis Communications (for AMs and AEs)

                              SPEAKER: Anastasia Ivanova, Independent Consultant (ex-Ketchum, LEWIS, Ogilvy)

                              DATE: 20/03/2025 TIME: 4pm GMT

                              REGISTRATION FORM:

                                * Mandatory fields






                                Thank you for your registration. You will receive an invitation to our session by email.
                                See you soon!

                                The Rise of Data Journalism: How Should We Respond? (for AMs and AEs)

                                SPEAKER: Alex Waddington, Whetstone Communications

                                DATE: 27/03/2025 TIME: 4pm GMT

                                REGISTRATION FORM:

                                  * Mandatory fields






                                  Thank you for your registration. You will receive an invitation to our session by email.
                                  See you soon!

                                  B2B Creativity: Thinking outside of the Box (for AMs)

                                  SPEAKER: Gemma Sowerby, Ogilvy

                                  DATE: 02/04/2025 TIME: 4pm BST

                                  REGISTRATION FORM:

                                    * Mandatory fields






                                    Thank you for your registration. You will receive an invitation to our session by email.
                                    See you soon!

                                    What Clients Want (for AMs)

                                    SPEAKER: Sophie Hodgson

                                    DATE: 09/04/2025 TIME: 4pm BST

                                    REGISTRATION FORM:

                                      * Mandatory fields






                                      Thank you for your registration. You will receive an invitation to our session by email.
                                      See you soon!

                                      The Big Picture: Aligning Strategy with Tactics (for AMs)

                                      SPEAKER: Ruth Jones, 3THINKRS

                                      DATE: 15/04/2025 TIME: 4pm BST

                                      REGISTRATION FORM:

                                        * Mandatory fields






                                        Thank you for your registration. You will receive an invitation to our session by email.
                                        See you soon!