Fox Corp bets on podcasts with Red Seat Ventures acquisition
Fox Corp is doubling down on podcasts, acquiring Red Seat Ventures, a podcasting company that works with former Fox News presenters. The new audio venture is home to Tucker Carlson, Bill O’Reilly, and Megyn Kelly, who had a messy break-up with the channel. This deal is a strategic bet that podcasts — in both audio and video form — are on the upswing, and a response to the rise of independent talk show hosts.
Business Insider – Fox bets on podcasts — and former Fox News stars like Tucker Carlson and Megyn Kelly
51% of answers from the four prominent AI assistants have issues of some form
51% of answers from the four prominent AI assistants – ChatGPT, Copilot, Gemini, and Perplexity – have ‘significant issues of some form’ according to BBC research conducted in December 2024. Nathalie Malinarich, Executive News Editor at the BBC posted on LinkedIn that 19% of answers that cited BBC content had factual errors and 13% of quotes sourced were either altered or didn’t exist. It also identified that one in five responses from an AI assistant incorrectly reproduced dates, numbers, and facts.
BBC Research into AI assistants
Financial Times quadruples newsletter subscribers from 400k to 1.6million
Email newsletters are the biggest driver of reader engagement at the Financial Times, with 1.6 million subscribers, according to Sarah Ebener, Head of Newsletters. The FT uses newsletters as an engagement tool and part of their loyalty scheme, as well as a tool for acquisition. 16 are sent to those on a premium subscription, which protects against downgrading, while 3 exist as standalone products, such as Unhedged, Robert Armstrong’s US Markets Newsletter.
Press Gazette – FT head of newsletters on how title quadrupled email subscribers in four years
Super Bowl ads steer clear of AI—but agencies lean in
Ad Age reports that while AI is transforming creative workflows, major brands have largely avoided AI-generated Super Bowl 2025 ads, wary of consumer backlash. Of 39 advertisers, 31 either denied using AI or declined to comment. However, agencies are embracing AI for ideation, with tools like Midjourney and Runway shaping concepts behind the scenes. Meanwhile, tech giants like Google and Meta are using their Super Bowl spots to push AI-powered products.
Ad Age – Super Bowl 2025 and AI—everything marketers need to know about how tech is showing up in big game ads
LinkedIn on the latest attribution strategies for B2B marketers
A recent LinkedIn report, based on insights from leaders at Microsoft, ServiceNow, Xero, and other global firms, reveals how forward-thinking B2B marketers are enhancing campaign tracking and demonstrating value. MarTech highlights the key takeaways: from connecting marketing measurement to its impact on revenue to developing more precise ROI frameworks for brand marketing. That, and employing more sophisticated approaches to attribution.
MarTech – Smarter attribution strategies to help B2B marketers prove campaign value
The Times news briefing delivers the latest headlines in minutes
The Times news briefing podcast provides concise, insightful updates on the top stories from one of Britain’s leading papers, shared three times a day – morning, afternoon, and evening. It covers a range of topics, including major political and business events and, recently, emerging stories. It joins The Times’ expanding podcast lineup, which includes The Times Tech Podcast, World in 10, Politics Unpacked and Wine Times.
The Times – Times News Briefing
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