Fox News Channel: 23 Years at the Top with Record-Breaking January!
Fox News Media marked 23 consecutive years as the number in cable news in January, according to data from Nielsen Media Research. Its primetime delivered 2.8 million viewers, growing its total viewership by 40% year-over-year, while President Donald Trump’s inauguration was the highest-rated non-primetime cable news telecast in history. Conversely, CNN is down 42% in viewers with 427,000 and MSNBC, down 53% with 630,000.
Fox News – FOX NEWS DELIVERS HIGHEST-RATED JANUARY IN CABLE NEWS HISTORY AND MARKS 23 YEARS AT NUMBER ONE
Organic social investment up 79% in three years, to support upper funnel objectives
Organic social media has become a key marketing tool, with 79% of marketers increasing investment over the past three years, according to VaynerX and Ipsos. Half plan further growth, with 87% recognising its effectiveness in supporting upper-funnel objectives like brand. Marketers also use organic social to test ideas before a big investment (72%) and 65% to inspire product innovation.
Marketing Dive – Organic social media and marketing budgets: Here’s what the numbers say
Thursday’s 10am carousels drive the best engagement according to Buffer
The magic window to post on LinkedIn is between 10-11 am on Tuesdays and Thursdays, according to Buffer who analyzed one million LinkedIn posts, with Thursdays getting slightly more engagement. Carousels are the strongest content format getting 278% more engagement than video posts which came in second place. Posts with links perform the worst, while engagement drops off markedly on weekends and after 5pm.
Buffer – The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed
Sky News Pivots toward Premium Video as It Prepares for Digital Future
Sky News plan to shift from live breaking TV news, setting a new target to become a ‘premium video-first newsroom built for the digital future’, according to Press Gazette. The goal is to pivot from being 70% focused on live news to 70% focused on premium video journalism. This includes expanding digital content, exploring paid offerings, and continuing its commitment to international reporting. The move aims to diversify revenue sources and adapt to the changing media landscape.
Press Gazette – Sky News plans for life after 2030 with ‘premium video’ focus and possible paid content
WSJ’s AI and Business Newsletter cuts through the AI Noise
The Wall Street Journal AI & Business newsletter takes a weekly look at how technology is transforming the business world, sorting through the noise to get to the real news. Curated by AI Editor Ben Fritz, in LA, it is sent every Tuesday, with the latest issues exploring the reboot of Amazon’s AI strategy and the rise of DeepSeek. It joins WSJ’s other tech-centred offerings, including its podcasts ‘The Future of Everything’, and Tech News Briefing.
WSJ AI & Business newsletter – 3T’s Media Spotlight
Generative AI gap opens between senior execs and entry-level workers
There is a stark generational gap in AI adoption: 61% of marketing executives use AI weekly, but only 42% of entry-level workers do the same according to new research from Lightricks and American Marketing Association ssociation. While 65% of executives have received formal company AI training, just 35% of juniors have had similar support. The report suggests that experience and strategic oversight fuel executive enthusiasm for AI, and companies must act to equip all levels with the skills to keep pace.
Marketing Tech News – Study reveals surprising gaps in marketers’ generative AI adoption
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