The business-to-business marketing debate

Published 09/01/2023 / THOUGHTS

This report is part of a series of three pieces of work by 3THINKRS that explores the challenges facing B2B organisations. It is intended to support CMOs in their quest to drive profitable growth, build future-proof brands and adapt to changing conditions.

In this first report, 3THINKRS brought together a group of leaders from marketing agencies and tool vendors to discuss the trends in integrated marketing, sales and public relations. It is a discussion of grassroot issues for practitioners by practitioners.

The second report in this series summarises the key takeaways from the most relevant marketing, sales and PR reports of the last year. These reports were published by analysts, consultancies, agencies, and tool vendors.

The final piece of work builds on the first two reports and adds the CMO perspective based on proprietary survey data.

Click here to access the report (no contact details required to view the full report).

By Ruth Jones
Share

You might like

  • Is it time you built a B2B influencer strategy?

    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why ...

    KEEP READING

  • The Business Decisions that became Marketing Missteps 

    Published 08/01/2024 / THOUGHTS

    Smart marketing and communication strategies can build deeper, more valuable relationships between businesses and their stakeholders. They also have the power to present a brand ...

    KEEP READING

  • Entrepreneurship Month: The 3THINKRS Journey

    Published 14/11/2023 / THOUGHTS

    This Entrepreneur Month, this blog provides some valuable tips to starting your own agency from our founder Ruth Jones. Discover how to build a great team, handle fast growth and stay on top of B2B PR trends.

    KEEP READING