Adobe Summit is aimed at considering and understanding the latest innovations in digital marketing, customer experience, and technology. Sessions cover marketing automation, AI-driven marketing strategies, customer journey optimisation, personalisation, and data-driven decision-making.

Speakers include industry experts from Adobe and other leading organisations, with workshops and networking opportunities that promise to equip delegates with useful knowledge and actionable tools. 

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  • Weaving innovation with identity: the red thread of global marketing

    Published 23/04/2024 / B2B SPOTLIGHT SERIES

    Insights from Preeti Saini, Senior Vice President, Global Marketing at IFS. Preeti Saini’s marketing career goes back more than 20 years. It’s given her a …

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  • Is it time you built a B2B influencer strategy?

    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why …

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  • The power of simple, compelling storytelling in strategic brand communications  

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    Insights from Debbie O’Brien, Chief Communications Officer at PagerDuty. Debbie O’Brien heads up comms for PagerDuty, a global leader in digital operations management that is …

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