The AMEC Global Summit gathers professionals in all fields of communication measurement and evaluation, offering insights and networking opportunities. The two-day conference includes keynote sessions, leading speakers, case studies, panel discussions, and networking receptions.  

Keynote and panel sessions are hosted by leading brands, academics, and organisations. Delegates include media evaluation, marketing and PR professionals, and communication executives. 

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    Insights from Preeti Saini, Senior Vice President, Global Marketing at IFS. Preeti Saini’s marketing career goes back more than 20 years. It’s given her a …

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    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why …

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  • The power of simple, compelling storytelling in strategic brand communications  

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    Insights from Debbie O’Brien, Chief Communications Officer at PagerDuty. Debbie O’Brien heads up comms for PagerDuty, a global leader in digital operations management that is …

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