The B2B Marketing Exchange aims to help B2B marketers embrace creativity and improve results in the digital world. Its five tracks cover ABM, content strategy, demand generation, and sales enablement. Over 80 sessions and 20+ case studies, it spotlights how B2B companies are deploying the latest applications. 

The in-person event is streamed live, and offers online recordings after the event. Typically, it attracts 1,200+ B2B marketing professionals, and sponsors like Demandbase, Demand Spring, and Digitalzone.  


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    Open AI’s developments continue. And, predictions are plentiful on how it will enrich PR, social and marketing in 2024. Interestingly, B2B marketers continue to struggle …