The B2B Marketing Exchange aims to help B2B marketers embrace creativity and improve results in the digital world. Its five tracks cover ABM, content strategy, demand generation, and sales enablement. Over 80 sessions and 20+ case studies, it spotlights how B2B companies are deploying the latest applications. 

The in-person event is streamed live, and offers online recordings after the event. Typically, it attracts 1,200+ B2B marketing professionals, and sponsors like Demandbase, Demand Spring, and Digitalzone.  

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  • Is it time you built a B2B influencer strategy?

    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why …

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  • The power of simple, compelling storytelling in strategic brand communications  

    Published 12/04/2024 / B2B SPOTLIGHT SERIES

    Insights from Debbie O’Brien, Chief Communications Officer at PagerDuty. Debbie O’Brien heads up comms for PagerDuty, a global leader in digital operations management that is …

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  • Amplifying a billion-dollar business’s cloud proposition in the UK

    Published 05/04/2024 / CASE STUDY

    NYSE-listed Informatica is a pioneer in the use of artificial intelligence (AI) for data management. But for any organisation to benefit from the full promise …

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