The B2B Marketing Exchange aims to help B2B marketers embrace creativity and improve results in the digital world. Its five tracks cover ABM, content strategy, demand generation, and sales enablement. Over 80 sessions and 20+ case studies, it spotlights how B2B companies are deploying the latest applications. 

The in-person event is streamed live, and offers online recordings after the event. Typically, it attracts 1,200+ B2B marketing professionals, and sponsors like Demandbase, Demand Spring, and Digitalzone.  

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  • AI Implementations, High-Potential Keywords & the Latest in the Media World

    Published 01/12/2023 / FRESH INK

    The High-Potential Keywords that Drive Revenue    Third-party sources are the best places to find high potential keywords that drive website traffic that drives revenue, according …

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  • Lead Qualifying Teams, FT’s Print Readership & Beginning of X’s Downfall?

    Published 24/11/2023 / FRESH INK

    Only 7% of B2B videos reach their full potential   Video is a top priority for B2B marketers – 67% say it’s an increasingly important method …

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  • OpenAI’s GPT-4 Upgrade, MuckRack’s PR Metrics & Hootsuite’s 2024 Report

    Published 17/11/2023 / FRESH INK

    Open AI’s developments continue. And, predictions are plentiful on how it will enrich PR, social and marketing in 2024. Interestingly, B2B marketers continue to struggle …

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