The network helps B2B brands stay in sync with their employees, customers and prospects amid market innovation and disruption
27th March 2025 – 3THINKRS, the London-based boutique B2B communications agency, has announced the formation of the InSync Network, a global collective of boutique B2B PR agencies that are uniting to help brands unlock international growth through breakthrough PR and influencer strategies.
The network unites 3THINKRS with EPOS Marketing, Incognito, Les Sémaphores Associés, Market Street Group, and King & Co – all best-in-class entrepreneurial agencies in their respective markets. It works with tech brands at the cutting edge of innovation, helping them to capitalise on emerging opportunities and pivot during times of market disruption.
The network’s ‘Spark and Echo’ approach builds efficiencies and consistency for clients by devising strategies centrally, then amplifying their messages, in sync, across markets. At launch, its territories include the US, UK, France, Germany, Spain, and the United Arab Emirates.
The network’s ethos is grounded in connecting creative strategy with sales impact, both locally and globally. It weaves a ‘red thread’ narrative for clients – ensuring a single message runs through all their communications and go-to-market initiatives. It then works with local sales and marketing teams to understand target personas’ pain points in their specific regions to build compelling campaigns that drive impact.
“Generative AI has increased the pace of competitive moves – enabling brands to move faster. It means tech brands need to be ready to pivot at unprecedented speed,” said Ruth Jones, CEO at 3THINKRS. “The InSync Network helps CMOs form and adjust global influence strategies rapidly, by pairing boutique agencies across an international footprint.”
Stefan Epler, Co-Founder at EPOS Marketing commented, “Brands often struggle to balance international reach with local expertise—whether it’s dealing with highly specialised topics, or small teams overseeing large-scale campaigns. We know that trust in both the expertise and the quality of agency partners is critical to successfully handling such responsibilities on a global stage. That is precisely what sets InSync apart from other agile networks—many of our partners have worked together for 15 years or more.”
“Our U.S. clients increasingly seek to expand their reach overseas”, said Katie Pierini, principal, Market Street Group. “The InSync Network’s mission is to help tech companies successfully navigate international markets, and we are proud to play a key role in their global expansion efforts both here in the U.S. and beyond.”
The InSync Network launch brings together six agencies as one:
France: Les Sémaphores Associés
Germany: EPOS Marketing
Spain: Incognito
UK: 3THINKRS
US: Market Street Group
MENA: King & Co
The InSync Network has already delivered campaigns for Odaseva and Vaylens.
ABOUT 3THINKRS
3THINKRS is a boutique B2B integrated communications agency that accelerates growth by syncing PR, Marketing and Sales activations. We help our clients distil the essence of their brand and positioning into clear messaging to help them drive sales and build brand equity.
Our senior team has advised some of the largest blue-chip B2B brands and launched some of the coolest tech unicorns. Our clients benefit from our boutique size, as we devise the strategy and stay close to the campaign execution.
PRWeek ranked 3THINKRS among the UK’s top 150 Technology PR Agencies, and it was featured in Provoke’s 2023 Fast Movers Global table. It has also picked up a number of Best New Agency accolades at the SABRE, PRCA, Start-Up Awards, PR Moment, and UK Agency Awards.
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