Smith to help clients launch, reposition, and accelerate growth with multiplier marketing strategies.
3THINKRS has appointed Oliver Smith to lead its creative and content studio. 3T Labs will accelerate the time to land clients’ unique points of difference by curating strategic positioning and creative content that captures attention throughout the marketing and sales funnel.
Oliver will oversee 3T Labs’ goal of expediting time to market for client launches via multiplier marketing strategies. His team will develop content that purposely fulfils both marketing and sales teams’ requirements and curate content to ensure impact, clarity, and continuity of message throughout each stage of go-to-market campaigns. He will also lead the agency’s experimentation with generative AI and evolving technology stack to support its measurement frameworks.
Oliver brings more than ten years’ experience in strategic content creation to fuel go-to-market campaigns. He has represented blue chip organisations, award-winning agencies, and challenger brands, such as River Island, Search Laboratory, and most recently employee wellbeing and performance pioneers GoodShape. He specialises in developing content that brings to life a brand’s unique point of difference.
3THINKRS’ mould-breaking approach has earned it a trio of awards since its inception: named ‘EMEA New Consultancy’ at the 2023 SABRE Awards, ‘New Agency of the Year at the 2023 PR Moment Awards, and ‘Best New Agency’ at the UK Agency Awards. The agency has recently been ranked among the UK’s top 50 tech PR agencies as part of PR Week’s UK Top 150 Consultancies project. Oliver will support the 3THINKRS’ next phase of growth by driving innovation in its creative, content, and AI proposition.
“Olly has a strong talent for creating content that ignites conversations”, said Ruth Jones, CEO of 3THINKRS. “His in-house and agency experience gives him a unique perspective that will help break down marketing and sales silos to deliver multiplier marketing campaigns. I am delighted Olly is joining the 3THINKRS team as we embark on our next phase of growth.”
“I’m excited to join an agency that’s rebelling against the status quo”, said Oliver Smith. “It has a great roster of highly ambitious clients and a talented team who are determined to shake up the industry and client go-to-market strategies. I’m looking forward to us charting fresh marketing paths together.”