AI Implementations, High-Potential Keywords & the Latest in the Media World

Published 01/12/2023 / FRESH INK

The High-Potential Keywords that Drive Revenue   

Third-party sources are the best places to find high potential keywords that drive website traffic that drives revenue, according to the SEO Journal. It shares that High-potential keywords don’t come from keyword planners or SEO tools. Instead, marketers should look to customer surveys, referring URLs, and PPC data for strategic insight into keywords. And align their phrases with conversions. 

Search Engine Land – How to find high-potential keywords for SEO  

ITV sees Double Digit Audience Growth 

ITV and Daily Mail were the fastest growing newsbrands in October, with audience visits up by 20% and 17% respectively year-on-year, according to Press Gazette. The Independent saw a growth of 8%, The Guardian 2% and the BBC 1%. The research also found that audiences spent the most time with BBC News (9.7 billion minutes in October), followed by Mail Online (1.7 billion minutes) and The Guardian (1.2 billion minutes). 

Press Gazette – Top 50 UK news websites: ITV and Mail Online see double-digit growth in October 

2 in 3 AI Implementations delayed  

96% of global senior marketing executives have faced several challenges during their attempts to implement AI, according to Algomarketing’s latest report. 75% of large global B2B organisations delaying implementation due to concerns around bias and data quality. But, 80% acknowledge that AI is crucial to improving ROI. And, 73% of B2B CMO’s are planning to hire an AI specialist in 2024. 

Marketing Week & Algomarketing – Navigating Algorithmic Marketing within B2B Enterprises 

Omnichannel Experiences and Brand Credibility Prioritised  

72% of B2B organisations who sell across seven or more channels grew faster than their competitors, as reported by McKinsey. DemandGen’s 2023 State of Sales Enablement analyse various industry reports, to assess shifts in B2B buying and selling behaviour. It’s clear that traditional selling methods are out, as 88% of buyers only purchase when they view the salesperson as a “trusted advisor”. To find out more about shifts in the B2B buying process, explore the full report below. 

Demand Gen – 2023 State of Sales Enablement: Pumping up Pipeline Through Relationship-Building & AI Utilisation  

BBC Scales back Newsnight   

Newsnight is set to be scaled back to a 30-minute interview and discussion show, as part of the BBC’s plans to save £500 million. Other changes include BBC Breakfast being extended by fifteen minutes, and BBC News at One’s relocation to Salford. And the BBC News story teams will be restructured, with new roles being added in areas including artificial intelligence, financial and political investigations, employment, and housing.  

The Guardian – Newsnight to be cut to 30 minutes as part of BBC cost reductions  

MarTech Eats a 1/3 of the Marketing Budget  

83% of B2B organisations with 200+ employees expect to increase their marketing technology spending over the next year, according to a recent report by Tealium and LXA. 7 in 10 respondents say their ability to effectively quantify the effectiveness of their martech investments is up 62% from last year. And, marketing technology now accounts for a record high 30% of the marketing budget. Gartner find a more modest split at 25.4%.   

Marketing Charts – The Vast Majority of CMOs Expect Their MarTech Spend to Grow 

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