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  • Is it time you built a B2B influencer strategy?

    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why …

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  • The power of simple, compelling storytelling in strategic brand communications  

    Published 12/04/2024 / B2B SPOTLIGHT SERIES

    Insights from Debbie O’Brien, Chief Communications Officer at PagerDuty. Debbie O’Brien heads up comms for PagerDuty, a global leader in digital operations management that is …

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  • Amplifying a billion-dollar business’s cloud proposition in the UK

    Published 05/04/2024 / CASE STUDY

    NYSE-listed Informatica is a pioneer in the use of artificial intelligence (AI) for data management. But for any organisation to benefit from the full promise …

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