Ignite USA brings together industry experts and thought leaders to discuss the latest trends, strategies, and technologies in B2B marketing. Its comprehensive programme of talks, interactive workshops, and roundtables, gives attendees the chance to discuss pain points and challenges in depth with experts.  

There are multiple content streams, with around 80 experts and thought leaders, and 400+ marketers in attendance. Previous speakers include senior leaders from the likes of SEKO Logistics, NVIDIA, and Johnson Controls. 

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  • Weaving innovation with identity: the red thread of global marketing

    Published 23/04/2024 / B2B SPOTLIGHT SERIES

    Insights from Preeti Saini, Senior Vice President, Global Marketing at IFS. Preeti Saini’s marketing career goes back more than 20 years. It’s given her a …

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  • Is it time you built a B2B influencer strategy?

    Published 18/04/2024 / THOUGHTS

    75% of B2B marketers actively employ B2B influencer marketing, and 93% plan to amplify their B2B influencer campaigns in 2024. It’s big business. So why …

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  • The power of simple, compelling storytelling in strategic brand communications  

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    Insights from Debbie O’Brien, Chief Communications Officer at PagerDuty. Debbie O’Brien heads up comms for PagerDuty, a global leader in digital operations management that is …

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