
Trust may be low, but we can rebuild. đˇââď¸đď¸
In todayâs Fresh Ink, we explore the findings of Edelmanâs Trust Barometer, what marketers predict for their budgets, and the most popular platforms for journalists. đđ
đď¸ Read about the latest PR, marketing and social news here! đď¸
Cautiously Positive
40% of UK marketers are expecting an increase in their budgets in 2023. Main media marketing is the belle of the ball with a net balance of +13.4%. Other areas on the up include direct marketing, PR, and events. With a bit extra in the pot, how will you utilise your budget this year?
The Drum – IPA Bellwether: marketers cautious but positive, 40% expecting budget to grow in 2023
In PR We Trust
Disinformation, leaderships failures and economic concerns continue to erode trust, according to Edelmanâs Trust Barometer 2023. Business is now viewed as the only global sector that is both ethical and competent.
Edelman â Trust Barometer 2023
Tweet and Greet
While Mastodon has recently attracted a few journalists, Twitter remains the top social platform for reporters. Thatâs why for PRs, Twitter trumps the rest for finding out a reporterâs pitching preference, hot topics, and career moves. Itâs the best digital arena to make connections.
PR Week â Journalists are sticking with Twitter, and so are the PR pros who want to meet them
Out-of-the-box
B2B marketers are often under pressure to force-fit results into B2C frameworks. Not anymore! Purpose-built B2B measurement metrics will likely emerge in 2023. These will define new industry standards and help marketers to better showcase their business impact.
Back End News â Companies can explore emotional messaging for B2B marketing
Username Usurping
We are all aware of Twitterâs trial and error approach throughout the past few months. Auctioning off usernames appears to be the most recent attempt to boost revenue for the platform. Although itâs important to be aware of these changes, donât strategise around them; they may not last.
New York Times â Twitter Said to Consider Selling Usernames to Boost Revenue
Canât Get Enough
Social media usage globally continues to rise – no surprise there! According to data.aiâs State of Mobile 2023 report, we spent a combined 2 trillion hours on the platforms in 2022. And, thatâs only on Android devices! Now, more than ever, it is essential for brands to assess the best platforms, possibilities, and monetisation potential.
PR Daily â Global time spent in social apps surpasses 2 trillion hours just on Android