Fresh Ink explores the latest LinkedIn updates, the lowdown on preparation for the new AI era. And, the top tips on how press releases can boost your SEO.
Read on for more top stories in PR, marketing, and social media in this week’s Fresh Ink. ✅
You Reap What You SEO
Getting your SEO strategy right means more active information seekers over a longer period. But how can the writing of your press releases support this? Small keyword tweaks, quoting high profile individuals within the organisation and the use of original data can have big effects on search value.
LinkedIn reports are getting an upgrade! Soon we will be able to see more in-depth data on how content is reaching employees from specific companies. This could be handy intel for focusing your outreach. More segmentation leads to better targeting; any more tools to assist this are a welcome addition.
As the hype fades and flaws come into focus, important questions are being asked about the impact of conversational AI. There is no escaping the clear inaccuracies found within these AI tools. So, what can you do to plan for the new AI era? Prepare your brand, client or executives for the new wave and use the tools to your advantage.
87% of communications leaders say that the C-suite is relying on the counsel of their organisation’s comms teams. And they’re not only being asked to deliver key insights, but they’re also required to brief on industry news. Answering this call means developing an up-to-the-moment response, which succinctly summarises the news.
Do you find starting a conversation hard? LinkedIn has you covered. The introduction of a feature called ‘collaborative articles’ uses AI-powered prompts to encourage input from specific ‘expert’ users. The measure hopes to boost engagement and showcase user experience in the footsteps of its parent company, Microsoft.
Brands’ confidence in Instagram is growing – but agencies’ confidence is on shakier ground. It’s the top marketing channel among agencies, but it’s still behind Google and Facebook when it comes to agency spending. With confidence fluctuating, can the social-media giant convince agencies of its continued marketing potential?