21 PR Agency Awards & Accolades Worth their Salt

Published 05/09/2023 / THOUGHTS

Separating the wheat from the chaff can be tough in the PR world. There’re approximately 70,300 public relations professionals working in the United Kingdom, according to Statista. And, 21,016 PR firms – with London capturing a 37% market share (BoldData). This makes looking for a top pr agency a little complex. It is partly why communications professionals put their work and their agency forward for awards. Afterall, the prize of an award, signals success. And, helps B2B organisations identify suitable agencies.  

So, here’s our scoop on what awards and accolades are worth their salt in our industry.  

Sabre Awards

The SABRE Awards is a global PR awards program that recognises the best PR work from around the world. The awards focus on campaigns that demonstrate high levels of strategic planning, creativity, and business results. The SABRE Awards also offer a high-level forum for addressing critical issues in public relations. And, because the SABRE awards receive more entries globally than any other PR awards program, the winning campaigns can acknowledge their triumph against the top PR campaigns from around the globe. In March, the 3THINKRS team attended the SABRE Awards in Frankfurt and brought home the award for ‘Best New EMEA Consultancy’. Have a read of the blog post to find out more about their experience at the awards, and what makes us a winning PR agency. 

PR Week Awards

The PR Week Awards are a series of annual awards that recognise excellence in the public relations industry. And, having grown over three decades, the PRWeek UK Awards remains one of the most significant and best known in the world of marketing and media. The awards recognise the best PR agencies, campaigns, and professionals in the industry, and are judged by a panel of experts. Previous winners include Twelve, Tin Man and The Romans. And, 3THINKRS is amongst the 2023 nominees for the New Consultancy of the Year. We are looking forward to attending the awards ceremony on 18th October 2023 and would like to wish the other nominees across categories the best of luck! 

Cannes Lions PR Awards

The Cannes Lions PR Awards celebrates the craft of strategic and creative communication, focusing on original thinking, transformative insight, and a strategy rooted in earned media that has influenced opinion and driven business, societal, or cultural change. The PR Lions recognise work that showcases effectiveness in using data to drive creative inspiration and communication strategies. Entries are judged based on the deliberate and thoughtful introduction of insights and measurements that have had a real impact on the performance of an organisation. Previous winners include GREY Advertising, McCann and DDB.

Start-Up Awards

The founders of the Great British Entrepeneur Awards and the Wales Start Up Awards together have created the National Start-Up Awards. Judged by a panel of leading professional, the awards celebrate new businesses and are a resource for founders and investors. It honours startups in various industries and recognises the passion and drive needed to launch a new business. Entering an awards program can be beneficial for startups as it can provide recognition, exposure, and networking opportunities. 3THINKRS won the award for ‘Best New Marketing, Advertising and PR Agency’ – you can read more about the win in this blog post. It was also shortlisted for Rebel of the Year.  

PRCA Dare Awards

The PRCA Dare Awards is an annual event that recognizes and celebrates achievements in the field of public relations. The awards aim to champion diversity, inclusivity, and positive change within the industry. The winners are selected from PR agencies or in-house PR teams that have demonstrated excellence in their campaigns. And, are awarded in different regions, including the Midlands, Scotland, South West, and South East. Previous winners include HN Communications, Midnight and Pangolin. And, as part of the PRCA DARE Awards 2023 South East, 3THINKRS was thrilled to receive the award for ‘Best New Agency’ accolade – find out more in this blog post. 

PR Moment Awards

The PR Moment Awards is an annual event that celebrates excellence and recognises outstanding campaigns and exceptional talent in the UK PR and communications sector. Sponsored by Opinium Research, the awards have been running for six years and have become the UK’s fastest-growing PR awards scheme, with over 800 entries and over 1,000 guests at the London and Manchester ceremonies. Previous winners include Taylor Herring, Manifest and CCgroup. This year, 3THINKRS was awarded ‘New Agency of the Year’. For more detail on the PR Moment win, have a read of this blog post

UK Agency Awards

The UK Agency Awards recognise and celebrate exceptional agencies, tools, websites, and campaigns that have driven digital growth and sales. The awards are open to all media, advertising, creative, digital, PR, independent, and specialist agencies. The judging process is robust, credible, and transparent, involving pre-scoring to establish a shortlist and a judging session to determine the winners. Previous winners include Stir PR, Impero and Alfred London. In September 2022, the UK Agency Awards named 3THINKRS as the ‘Best New Agency’. They highlighted the “refreshing” approach to agency life, amongst other standout approaches – find out more here

Marketing Week Awards

The Marketing Week Awards is an annual event that showcases highly effective marketing across various categories. The awards cover every aspect of marketing, from strategy through to execution, B2B and B2C, and feature more than 30 categories in total, grouped together in three sections – sector, channel, and special categories – which focus on individual and team excellence. The varied categories provide an opportunity for entrants to present their marketing mastery across marketing channels, skills, tactics, and personal successes. Previous winners include BBH, Hill+Knowlton Strategies and Wunderman Thompson

The Drum Awards

The Drum Awards is a global awards program that recognises the best companies and individuals in the marketing and communications industry. The awards cover various categories and regions, including the Americas and EMEA (Europe, Middle East, and Africa). It aims to reward brands and marketing teams that have a deep understanding of their customers and focus on achieving outcomes, rather than outputs. Winning an award from The Drum provides global recognition for the exceptional work produced by individuals and their teams. Previous winners include Ogilvy, Qumin and Edelman

Campaign Awards

The Campaign Media Awards celebrate excellence, effectiveness, and creative thinking in the media industry. The awards recognize the best campaigns, agencies, and media owners over the past 12 months. More than 430 entries were submitted from 71 companies to the awards. Zenith took the most awards for a media agency in the 2023 Campaign Media Awards. The awards have different categories, such as Best Use of Experiential, which was won by MediaCom in collaboration with TfL, Red Consultancy, and Diva Agency for PlayStation UK. 

UK Digital PR Awards

The UK Digital PR Awards celebrate excellence in digital PR and recognise campaigns that drive search visibility, website traffic, brand awareness, and deliver exceptional return on investment. The awards showcase the breadth and depth of PR talent in the digital space in the UK. The winners are selected based on their ability to deliver exceptional return on investment. Categories include Agency of the Year, PR Campaign of the Year, and Digital PR Campaign of the Year. Previous winners include Impression Digital, Cedarwood Digital and connective3

Creative Moment Awards

The Creative Moment Awards celebrates the creators and the makers of exceptional creative work across the PR, advertising, marketing, and communications sector. It recognises and rewards outstanding talent in the creative and digital industry. The awards provide a platform for industry professionals to showcase their work and gain recognition for their achievements. These awards serve as a way to inspire and motivate creative professionals to push the boundaries of their work and strive for excellence. Previous winners include Hope & Glory, Ketchum and Here Be Dragons

Corp Comms Awards

The Corp Comms Awards is an annual event that celebrates excellence in corporate communications. The awards were launched in 2006 and include categories such as Best Corporate Publication, Best Annual Report, Best Employee Communications and Best CSR Strategy. The awards are reviewed by the Academy of Interactive & Visual Arts, a group of professionals from acclaimed firms and companies such as Amazon, Conde Nast IBM, Disney, and ESPN. Previous winners include Headland Consultancy, Given Agency and Wardour

CIPR PRide Awards

The CIPR PRide Awards is a prestigious nationwide awards scheme that recognises excellence in public relations and communications. The awards celebrate the incredible work delivered in vibrant PR communities across the regions and nations. The awards are judged by a leading panel of 63 public relations experts. The awards have different categories, including Small PR Consultancy of the Year, Best Integrated Campaign, Best Use of Content and Best Long-Term Client Care. Previous winners include Pic PR, KOR Communications and spottydog communications. 

Purpose Awards

The Purpose Awards  are a series of awards that recognise and celebrate campaigns, organisations, and individuals that use creative ideas successfully to further positive causes. Supported by industry-leading brands PRWeek, Campaign and Third Sector, the awards aim to highlight and honour those who are making a positive impact in various sectors, including PR, marketing, startups, and more. And, hope to encourage and promote purpose-driven initiatives within the business community. Previous winners of these awards include Kindred, PrettyGreen and Agit8 Media

AMEC Awards

The AMEC Awards is an annual event that recognises and celebrates exceptional work in research, measurement, insights, and analytics. The awards have been running for 20 years and aims to showcase the importance of these fields. AMEC also provides a forum for information, knowledge sharing, and best practices related to research and evaluation of media coverage and related communication issues. Categories range from Best Practice Awards and Regional Awards to Innovation Awards, and Team and Individual Awards. Previous winners include PR Agency One, Kantar and CityPress

Engage B2B Awards

The Engage B2B Awards is an annual event that recognises innovation and excellence across the entire spectrum of marketing and sales engagement. The awards celebrate excellence in B2B sales and marketing and receive over 150 entries from various companies from all over the world in 2022. Categories include Best use of Marketing Technology, Marketing Team of the Year, Best Brand Experience and Best Example of Marketing Engagement. And, previous winners and commended agencies include VMLY&R, Tata Communications and Bray Leino

  1. PRCA National Awards 

The PRCA National Awards are a prestigious celebration of outstanding work, creativity, and talent within the public relations industry in the UK. The awards provide a platform for agencies, in-house teams, and individuals to showcase their best work and gain recognition for their achievements. The awards recognise the talent and impact of individuals, teams, and campaigns from the best of the UK and international PR industries. The winners of the PRCA National Awards are revealed annually, and the event is attended by key players in the PR and communications industry. Previous winners include Missive, SHOOK and Cirkle

B2B Marketing Awards

The B2B Marketing Awards are a set of international awards that recognise excellence in creativity and commercial effectiveness in B2B marketing. The awards celebrate brands that put innovation at the forefront of their strategies and let their creativity shine. The awards are highly competitive and winning one can provide a significant boost to a company’s reputation and help attract new clients. Some of the categories for the B2B Marketing Awards include Best Use of Customer Insight, Best Integration of Sales and Marketing, and B2B Marketing that most inspires B2B marketers. Previous winners include Intermedia Global, Man Bites Dog and Twogether

PR Week Technology Agencies Ranking

The PR Week Technology Agencies Ranking provides a list of the top technology PR agencies in the UK.  The ranking highlights the largest agency for tech PR in the UK for the given year. The ranking is based on factors such as revenue, client portfolio, and industry reputation. The PR Week Technology Agencies Ranking is a valuable resource for industry professionals and clients looking for top technology PR agencies in the UK. This year, 3THINKRS received 44th place on the list, with a growth of 84% in 2022. 

PRovoke Global Fast Movers 

The 2023 Global Fast Movers PR Agency Rankings by PRovoke Media lists the top 250 PR agencies in the world based on their growth during the year. Salient Global took top spot with 559% growth during the year. And, this year, 3THINKRS received 11th place on the list, with a growth of 85% in 2022.


That’s a wrap. You will be pleased to know we didn’t enter them all! But, we did pick up five Best New Agency accolades at the SABRE (2023), PRCA (2023), PR Moment (2023), UK Start-Up Awards (2023) and UK Agency Awards (2022) in our first two years. And, enter PRWeek UK’s top 150 Technology PR Agencies (2023) ranking.  And, our highlight – featured in Provoke’s 2023 Fast Movers Global table. 


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